Rohit Kaul

A Tiny Marketing Handbook for Founders - 99 must-read pointers on marketing, product dev & much more

This marketing handbook aims to help new founders identify answers to key marketing questions such as how should I reach my customers, how should I position my product, should I target light buyers or heavy buyers and many more!

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Rohit Kaul
Hi, I am Rohit and I am passionate about all things marketing & branding. This tiny book that I have put together focuses on the fundamental issues of product development, positioning, branding and customer acquisition. I have always felt that while we, as marketers, are getting better and better at running very efficient programmatic campaigns and social media campaigns, at times, we lose sight of the fundamental aspects of marketing. Hence, this tiny e-handbook to act as a reminder. This is my first (and I must say basic) attempt at putting something together. If you like it or don't like it, either ways, do share your feedback. The only way from here is up! I hope this truly benefits you, me and all of us!