Did Appwrite do the ideal Product Hunt launch?
Appwrite last launched on Product Hunt a month ago. It was their fourth launch here, and they really nailed it:
#1 Product of the Day
#1 Developer Tool of the Week
#1 Developer Tool of the Month
What Appwrite did right
Polished the tagline and visual assets. The most important part of this launch? The tagline is the first thing you read on the front page. "The open-source Vercel alternative" checks all the boxes: The community loves OSS products, and @Vercel is in the Top 0,1% most-loved products. The value is upfront.
Found a Hunter. @benln was the hunter of this launch — an established user, among the 2022 Community Members of the Year (runner-up). It helped increase reach and made a difference.
Built momentum early. The launch was planned for May 19, and the team first posted on 𝕏 10 days before.
Engaged with the community. The team upvoted and replied to every comment. An insider told me: "The team was quick with responding and engaging. We cleared a part of the calendar to be able to engage."
Kept momentum going. Last but not least, the team ran an ad campaign to stay top of mind until the end of the month.
How to apply this to your launch
Keep the tagline simple and relatable
Find a Hunter — may this thread help
Start building momentum early
Launch, and keep launching — it pays off in the long term
Over to you! What are your key learnings from your previous launches? What worked, what didn't work?
Replies
Product Hunt
These are great points! I would say finding a hunter isn't 100% necessary, a lot of makers who launch themselves have also been successful but building momentum early definitely helps.
@gabe spot on! this stat from the launch guide speaks for itself:
79% of featured posts were by makers who self-hunted
60% of #1 Product of the Day winners were self-hunted
re: early momentum. any insights or best practices on what works really great?
No cap, this is low-key clutch!
hope it helps!
@fmerian Yes, very helpful!
Appwrite
Thanks for sharing @fmerian!
appreciate your kind words, Laura! keep up the great work
absolutely love the write-up, Flo
so many actionable insights. thanks for sharing.
@theanimeshs thank you, Animesh! anything struck you?
@fmerian yes, first thing is nail the product and its presentation, second engage with the community.
These two I feel are the most crucial part of a successful product launch.
WorkHub
This is really helpful for our planned launch. Really helpful! Thanks!
amazing! did anything strike you? enjoy your launch!