Marketing Leader of 20+ years - AMA
Morning everyone - marketing leader with 2 decades of experience in multiple countries, regions and industries (a big focus on startups and B2B though). Worked as a consultant for IBM, marketed 3 companies during IPO and grown many brands' sales and marketing with low cost strategies.
AMA!
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Rustic AI
Hey @justisio thanks for AMA. I am sure in your career you fell short of good creatives many times. What tools, tactics, strategies did you use to get differentiated creatives to catch customers and clients attention. In first few years, it is most exciting but after that it becomes quite repetitive. All the creative ideas are either discussed earlier or been seen by leadership. How did you navigate this in your 20+ year long career. It would really help me.
TIA!
Rustic AI
Hey, I have one!
Which country's people were the most difficult to do business with? This could be related to their mindset, their detachment, their high sensitivity to prices, etc. Conversely, who did you do business with well? (This is more of a question focused on cultural differences.)
Hey @justisio, appreciate you doing this AMA! I've got much more of a general question, we’re an early-stage team building a platform to help anyone learn trading and investing as smoothly as possible. We use AI here and there to support learning, but it’s by no means the core of what we do.
Right now, our biggest challenge is getting consistent traction. We’ve been trying content, cold outreach, and waitlist emails — but it’s been slow. Since you’ve helped scale brands on tight budgets, I’d love your take: What low-cost strategies would you recommend for early-stage distribution? Especially for a product that isn’t riding the current AI trend? How would you approach building trust and attention from zero?
We work with b2b tech marketers (software dev, enterprise SaaS, etc.) and always see the vast majority of demand budgets automatically allocated to paid ads. As SEO is failing with the advent of AI SEO/GEO/LLM SEO/AEO, do you see paid's vice grip over budgets finally starting to loosen up?