Comparison: AdBacklog vs. Alternatives
Hey Product Hunters! 👋
We recently put together a detailed comparison table of the top tools used for marketing campaign tracking and creative collaboration — and how they stack up against AdBacklog, our purpose-built platform.
There are plenty of tools out there — from spreadsheets and Notion to ClickUp, Trello, and even Figma — but we found that most require workarounds, integrations, or heavy setup to serve as a real campaign ops solution.
That’s where AdBacklog shines. Here’s a quick snapshot of how it compares:
What we compared:
Campaign tracking capabilities
Multi-channel visibility
Real-time collaboration
Creative version control
Client-friendly views
Setup time
and more!
The contenders:
Spreadsheets (Google Sheets / Excel)
Notion
ClickUp
Native ad managers (Meta, Google, etc.)
Asana
Trello
MondayAirtable
Figma / FigJam
TL;DR: Why AdBacklog?
AdBacklog is built specifically for marketing teams running multi-channel campaigns. Unlike general project tools, it comes with:
Instant setup
Built-in creative versioning
Native performance filters
Real-time, client-ready campaign views
No per-user pricing (just €10/team/month)
If you've ever duct-taped tools together to manage your ads, you'll know the pain. We did too — that’s why we built AdBacklog.
Check out the full comparison tool on our website and let us know what tools you’ve been using (or hacking together!) to stay on top of your campaigns. Would love to hear your setups!
Replies