Aalo - Lego-like furniture with beautiful & minimal design

@sejunpark how’s this different from the stuff you get at IKEA?

@tjpatel Hi Trishul, I'd say we're not trying to compare ourselves with IKEA, but rather compliment it in a way that it provides different values to individuals. In short: IKEA = Super affordable and standardized furniture you can walk right out of the store with. Aalo = High quality, easy to assemble and non-standardized furniture that lets you have control over the shape and size of your unique items. In comparison to IKEA in specific, their entry level products are constructed with MDF (fibreboard) and honeycomb cardboard, but we couldn't rely on these materials to build our robust assembly structure. Instead, our products are made with aluminum with textured powder coating finish. We've also been seeing growing support from individuals who are looking for something more unique and personalized than what you would normally get at stores like IKEA. Another thing worth mentioning is the notion of disposable furniture that often comes with such brands, and with our simple assembly/disassembly design we make it easy to move it with you, and even modify its form and function to better fit your new space if needed, so that it doesn't have to end up in landfill each time you move. If we were to be compared with IKEA, it'd be fair to compare our products to their own "modular & hackable" furniture line introduced this month called DELAKTIG (http://www.ikea.com/gb/en/produc...). With a similar aluminum construction, the 2-seat sofa retails at £575 (~$700USD) with more limited level of modularity for now. It'd be interesting to see how this new market develops! Hope this helps. Thank you!

Thanks for your comment. While we're striving to bring more cost savings into our product offerings in the future, our aim is not to compete nor compare with Ikea's pricing model especially with their entry level products. I'm a big fan of Ikea myself and what they have built, but we'd like to differentiate ourselves by providing a new type of furniture that can take multiple forms, can be played around with, and have high quality materials. Having said that, with our common parts design we might be able to offer more variety of pricing options in the future once we achieve economy of scale. Thanks!

To use IKEA's own trademark slogan "impossible price!"

@monirom Seriously, right?? And it took them decades of planning and development to get there. We hope to achieve something similar someday without compromising our modularity and quality :)

@rrhoover Hey Ryan, thanks for the kind words! Our plant stand and the towel ladder have been the most popular so far, and we've added bunch of new items today so we'll see if that changes! AA-014 Minimal Plant Stand https://shop.aalo.co/collections... AA-008 Towel Ladder Rack https://shop.aalo.co/collections...

@sundevilt9 Hi Tiffany, thanks so much! Would love to hear more about it :)

@nickabouzeid Hey Nick - Thanks for the review!

@lynne_tye Hi Lynne! You can always email us at hellow@aalo.co, or for more custom needs and consultation we've opened up this "white glove" service reservation page: https://shop.aalo.co/products/co... Thanks for the kind words!

@sammcallister Thanks Sam! Please let me know if you have any questions!

@olga_krivoshapkina Thanks Olga :)

@ernestprice Hi Ernest, Yes there has been many concepts in the past trying to bring a modular and hackable furniture system to the market, but what we realized was that these attempts always sacrificed at least one the of three aspects: quality, design, and cost. We've specifically designed our connector system so that it can be manufactured cost effectively, while ensuring that final assembly is seamless and durable. Thanks for the feedback, and if you have any specific concepts/brands that came to your mind, I'd love to learn about them! 👍

@chanfest22 Thanks Chandan, congrats on your launch as well! Awesome product! 🙌

@peterpme Thanks Peter! Yup I've lived and moved around enough condos in big cities as well, which also contributed to why I decided to create this product!

@waqasali Hey Waqas, thanks for the kind words!

Thanks for the review Aisena!

@christiana Thank you so much Christina :)

@justinckwong Hey Justin thanks! Excited to see what other cool stuff everyone will come up with!

@cszhu Thanks Christina!!