How to Print SKU on TikTok Shipping Labels?

As TikTok, Temu, Amazon, SHEIN, eBay, and Walmart continue building their own official shipping systems, sellers can now generate shipping labels directly within the platform and complete the fulfillment process—eliminating the need to purchase labels via third-party software.

However, this convenience comes at a cost: these official buy shipping label tools offer little to no customization. Sellers cannot freely create customized labels, manage orders from multiple platforms in one place, or print personalized shipping notes such as SKU codes, branding, or return policies.

In an effort to unlock more flexibility with TikTok Shipping, I tested several well-known create shipping label tools on the market—including ShipStation. Surprisingly, I found that none of them currently support TikTok’s official online shipping system.

That’s when I discovered 4Seller, a multi-channel e-commerce management solution that does support TikTok Shipping and enables sellers to fully customize their labels, automate fulfillment, and centralize operations across platforms.

This article takes a deep dive into why tools like ShipStation have not integrated with TikTok’s logistics API, explains the benefits of using official shipping solutions, and shows how 4Seller bridges the gap with seamless integration, powerful customization, and zero-cost access.

I. Why Tools Like ShipStation Haven’t Integrated with TikTok Shipping

Let’s take ShipStation as an example. The reason it doesn’t support TikTok Shipping—or any official platform shipping like Temu or Amazon Buy Shipping—has little to do with technical limitations. It’s a matter of business model and strategy.

ShipStation’s core revenue comes from monetizing offline carrier label purchases. It earns through:

Charging sellers service fees or taking a margin on USPS, FedEx, and UPS shipping labels purchased through its platform;

Subscription fees for plug-ins;

Paid access to API and advanced features.

But with the rise of platform-controlled “official shipping channels” (e.g., TikTok Shipping, Temu Shipping, Amazon Buy Shipping), sellers are increasingly handling shipping directly within each marketplace. These built-in logistics ecosystems create a closed-loop fulfillment process, which enhances speed and reliability while eliminating the profit margin that tools like ShipStation depend on.

This presents ShipStation with two major challenges:

Loss of revenue from shipping label sales;

High integration costs with platform APIs—due to ongoing updates, compliance complexity, and limited ROI.

So while it’s technically possible for ShipStation to integrate, from a cost-benefit perspective, they’ve made a strategic decision to avoid supporting official shipping systems like TikTok’s.

II. Why Sellers Should Use Official Platform Labels: Lower Cost, Better Compliance, Seamless Integration

TikTok Shipping: Lower Fees and Smoother Fulfillment

Ship your orders with TikTok Shop shipping partners

Integrated services with leading carriers

Easy to set up and fully integrated with your shop

Discounted shipping rates available

No Valid Tracking Rate (VTR) requirement

TikTok shipping tracking is fully automated, saving sellers from manual uploads and delays.

Other Platforms Offer Similar Benefits:

Amazon Buy Shipping protects sellers by hiding negative delivery reviews, uploading tracking info automatically to improve VTR, offering discounted rates, and automating VAT compliance for EU orders.

Temu Shipping requires sellers to use official USPS/FedEx labels for U.S. orders. This ensures trackability, prevents fake shipments or order brushing, and standardizes fulfillment quality.

SHEIN Shipping reduces shipping barriers with heavy subsidies—offering free standard shipping over $29 and express shipping over $139 in the U.S., increasing basket size and conversion.

Walmart Shipping enables marketplace sellers to ship with official labels at an average 55% discount, reducing fulfillment costs and keeping operations streamlined within the platform.

In short, official shipping options bring lower costs, greater control, and reduced operational risks, while simplifying compliance and elevating the buyer experience.

III. Since ShipStation Does Not Support TikTok Shipping, 4Seller Emerges as a Complete, Free Alternative

For sellers looking for a buy shipping label tool that supports TikTok and other platforms, 4Seller is a powerful and practical option.

1. Full Integration with TikTok Shipping and Other Major Marketplaces

4Seller supports seamless batch fulfillment for:

TikTok Shipping

Temu Shipping

Amazon Buy Shipping

Walmart Marketplace Shipping

eBay Negotiated Shipping

SHEIN Shipping

Key capabilities include:

One-click batch label creation

Auto-tracking number uploads

Auto-marking orders as fulfilled

2. Comprehensive Features Built for Daily Seller Operations

4Seller offers far more than basic label printing. It includes a full suite of tools for multi-channel sellers:

Fully customizable shipping labels, packing slips, and pick lists — How to add SKU to the official TikTok shipping label without coding? 4Seller lets you do it with drag-and-drop!

Add branding (logos), return policy, contact info, and discount codes

Auto-sync orders and shipping status across platforms

Centralized product listings, inventory sync, and store migration

Built-in multilingual customer support workflows

3. Truly Free—No Hidden Fees, No Paywall Gimmicks

Unlike many label tools that rely on plugins or tiered pricing:

4Seller is completely free to use, including core features

No coding needed—perfect for beginners and teams

No sneaky charges for integrations or field customization

Designed to be usable by all: from solo TikTok sellers to large multi-platform teams

IV. Conclusion: 4Seller Wins by Adapting to Platform Ecosystems and Putting Seller Needs First

While traditional ERPs like ShipStation built their business models on monetizing label sales, they’ve struggled to keep up with the platform-driven logistics ecosystem taking over global e-commerce.

By contrast, 4Seller embraces platform-first fulfillment, integrating directly with TikTok, Temu, Amazon, Walmart, and more. With its no-code customization, batch automation, and centralized management, 4Seller has quickly become the most practical buy shipping label tool for today’s multi-platform sellers.

In an age where official platform shipping is becoming the default—and operational efficiency determines who wins—4Seller stands out as the most cost-effective, feature-rich, and seller-friendly solution available.

Whether you're looking to add SKUs to your TikTok labels, manage cross-platform fulfillment, or simply print labels with more flexibility—4Seller delivers everything in one place.